Media Analysis

Media Analysis is the evaluation of news coverage to develop strategies, identify opportunities and gain knowledge. There is not one Fortune 500 corporation, Public Relations firm, state/local or government branch in the US that doesn't utilize some aspect of analysis to better understand the media.

• Choose among a multitude of graphs (e.g., bar charts, pie charts, etc.) to view your market exposure in the media.
  
  
• Choose among a multitude of graphs (e.g., bar charts, pie charts, etc.), and compare your market exposure to that of your competitors'.
  
  
• Choose among a multitude of graphs (e.g., bar charts, pie charts, etc.), and compare your negative mentioning to your positive mentioning in the media.
  
  
• Click on your charts to view the articles that represent your graphs.
  
  
• Produce graphs and statistical reports to obtain a visual view of the publications and articles that represent your market exposure.